interest has skyrocketed to one of the most used social media sites in the world, with an average of 1.63 million visitors a day and an extremely high retention rate (users spend an an average of 16 minutes browsing at a time, which is higher than Facebook and Twitter's averages combined). Pinterest users also represent ...

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The Why and How of a Marketing Plan

by Rochelle on December 21, 2011

Why you need a Marketing Plan Starting a new business requires developing an array of plans and projections, and one of the most resisted tasks is often writing a Marketing Plan. Many people feel that a Marketing Plan is too speculative, and of less importance than, for example, a Business Plan. Perhaps the most common objection to ...

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