December 2011

The Why and How of a Marketing Plan

by Rochelle on December 21, 2011

Why you need a Marketing Plan Starting a new business requires developing an array of plans and projections, and one of the most resisted tasks is often writing a Marketing Plan. Many people feel that a Marketing Plan is too speculative, and of less importance than, for example, a Business Plan. Perhaps the most common objection to ...

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2012 Business Trends: How to Stay Ahead

by Rochelle on December 15, 2011

As the holidays approach and the year comes to a close, many business owners are reviewing their performance this year while looking optimistically towards 2012. 2011 has been a tough year for business, and analysts aren’t predicting a sudden economic upswing. That being said, the strenuousness of competition combined with the quick pace of technology ...

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